E-mail Marketing

E-mail Markeitng

Email marketing is how you can let your leads know about promotions relevent to their interests, or what their next step in the buying cycle should be. Read the step-by-step tutorials that will show you how to set up email campaigns.

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How to segment your contacts to create e-mail list

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Your email campaigns will be the most powerful if you send your contacts targeted emails that they will be compelled to read. You can determine your contacts' interests by gathering intelligence from your existing leads and customers. Use any  Lists tool to create lists of contacts that share needs and common to more effectively execute email marketing campiagns.

Some examples of how to use the Lists tool for more effective email list segmentation include:

• Emailing your leads with different messages than you email to your customers
• Creating a promotion that is geographically specific (for example, publicize a trade show you are sponsoring in Minneapolis only to your leads in Minneapolis)
• Sending a check-in email to your leads at a specific company
• Promoting a Twitter contest only to your leads who have given you their Twitter username
• Creating a supression lists of contacts that should not receive a campaign

These are just a few of the many examples of how you can use the segmenting tools. Segmenting your contacts allows you to send very targeted email communications based on your contacts' interests, which will lead to higher open and click through rates, than sending a generic email to your entire database.

The combinations of criteria you could use to create a list are limitless. For this example, you will see how to create the following list: leads who have subscribed to our newsletter and have not provided their Twitter username.

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Read the following nest instructions to learn how to segment your contacts for email lists.

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